provides information on 301 of America's top companies.You can find (when available):
1. The Name of the Company
2. Their Mission Statement -- may include vision, mission, goals and objectives or some combination of these
3. A Description of the Corporation
4. Address
5. Industry Category
6. Number of Employees
7. Size of Revenues
8. The Source of the Information
Using this resource allows you to find competitors to benchmark against. You can select companies in the same industry with a similar number of employees and similar size revenues. Then you can determine their strategic niche by reviewing their company's strategic descriptions.
For instance, say you want to compete in the software industry. And you decide to take on Microsoft. In fact, you want to pattern yourself after Microsoft. Then you would turn to page 396 in The Mission Statement Book
. (Companies are listed in alphabetical order.)Here you would find that Microsoft's Vision statement is nearly a page long. The first line would be what we would commonly refer to as a missions statement:
"A computer on every desk and in every home."
Microsoft elaborates on this statement for three paragraphs and then follows up with a paragraph of goals. These goals are related to product development and delivery, infrastructure development, infusion and diffusion of computer technology, and hiring practices. They end with a promise of putting "Information At Your Fingertips."
While you might not be able to compete with Microsoft in size or revenues, you can have a vision that is as big as theirs.
The Mission Statement Book
includes information from companies in 34 industries. Some industries have only one representative, others have information from a couple of dozen firms.They range in size from General Motors with 710,000 employees to Forest Oil Corporation with 187 employees. These companies represent 42 states and the District of Columbia.
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