Based on the premise the problem solver is often the biggest obstacle to solving the problem, Noone begins by addressing the actions and the attitudes of the problem solver. He suggests the problem solver "Fall in love with problems" (p. 14). This can be accomplished by repeating these beliefs:
"I love problems."
"Problems spell opportunities."
"Problems are the prelude to progress."
"Problems allow the expression of my power."
"Problems tell me what I have to do."
"Problems precede improvement."
"Problems are fun."
The second attitude to cultivate is "different is just different, and not wrong." When we judge something as wrong, we immediately discount it.
What if the idea of using a forklift to stack cars on top of each other was immediately dismissed as ridiculous? There might not be parking garages today.
Once the correct attitudes have been adopted, it's time to apply the problem solving skills.
Creative Problem Solving suggests the first and most important skill is to correctly define the problem. If incorrectly identify the problem, or identify the wrong problem, you will solve the wrong problem. And what's the point in that?
Other skills identified and discussed in the book include:
Asking Questions -- because statements result in limitations.
Mind Mapping -- because a picture is worth a 1000 words.
Association and Fishhooking -- because inspiration is everywhere.
Using Analogies -- because comparison leads to discovery.
Amplifying Everything -- because the unfamiliar forces creativity.
Noone ends his book with 18 reminders, or rules, for creative problem solving. Some highlights from this list include:
1. Accept stark reality -- bad things happen.
2. Welcome problems as opportunities.
4. Don't be a "but-head."
10. Asking empowering questions -- often and many.
17. When something does not work, try something else; persist until you achieve intended results.
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